When was quality street established

Quality Street Cream Caramel — A new, rich and creamy soft eating caramel. Quality Street Vanilla Toffee — Another special toffee recipe with a delicate vanilla flavour. Share this article via facebook Share this article via twitter Share this article via messenger Share this with Share this article via email Share this article via flipboard Copy link. Share this article via comment Share this article via facebook Share this article via twitter.

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You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. History In John Mackintosh and his wife opened a shop in Halifax, where they created a new kind of sweet by mixing hard toffee with runny caramel. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:. Email required Address never made public. Name required. In just one year they had outgrown this warehouse too and moved to a larger premises on Hope Street where they could produce even more of their Celebrated Toffee to meet demand.

These campaigns made sure that the nickname stuck, and Halifax became known as Toffee Town. Our method was to work a county at a time and do it thoroughly. Representatives from Mackintosh would visit each town and village regularly to continue to strengthen their relationship with sellers of their product. Through their efforts Mackintosh soon found themselves in the position that barely any towns or villages across the north that their product could not be found.

To keep up with this demand, the toffee which had been made exclusively by Violet in a brass pan over the kitchen fire, was now being produced on a much larger scale. New steam pans in the Mackintosh warehouse could produce ten tons of toffee per hour, and much of the new machinery in the factory was designed by John Mackintosh himself. This pencil box is a promotional product dating from around and shows the kind of publicity tools Mackintosh used to spread their name in the USA once they began to produce toffee there.

By Mackintosh was also present in Australia and Canada and was firmly established as a global name. By this point the company employed over employees to help meet demand across the world. The company began to run national competitions where lucky winners could win Mackintosh toffee and valuable prizes.

One such promotion was a prize scheme where customers collected coupons from their Mackintosh toffee packets and then sent them to the company in order to win the prizes.

One competitor, an Irish lady had so many coupons she had enough prizes to even furnish to cottage too! As well as material prizes, Mackintosh also held scholarship competitions for children. Over ten thousand children entered the competition by writing an essay on 'What Mackintosh toffee meant to them' and they were judged on their merit in composition, writing and general neatness. The winners were a boy from Scotland and a girl from the north of England, who both kept in touch with the company to update them on their progress.

The boy went on to gain a degree in science and became a successful teacher, and the girl became secretary to a cabinet minister. Image: Certificate awarded to P. Another loss to the company was the seizure of their German factory, so production was greatly reduced throughout the war.

This didn't stop Mackintosh from using the situation for their own publicity, and many adverts were created by the company during the war. At the end of the war, Mackintosh regained full employment and increased their production to above pre-war levels.

Sadly, on 27th January John Mackintosh died of a heart attack at home. His wife Violet remarked that he never had a day in his life to enjoy the fruits of his labour, and worked hard even on the day he died. The company began to expand rapidly, and Mackintosh began to develop their range beyond just its famous toffee.

Later, in , the company then founded Anglo-American Chewing Gum Limited, and started to produce chewing gum. This new product line was sold out of machines and was to become a lasting product in the Mackintosh repertoire. But the biggest development that was to change Mackintosh forever was the takeover of A. The company had been founded at around the same time as Mackintosh but produced chocolate at their factory.

Most famously, they produced 'Marcho' a chocolate product that was issued to soldiers in the First World War. Once Mackintosh acquired Caley's and their Norwich factory they inherited their popular product 'Milk Tray' and gained the ability to make their own chocolate treats. Their new products included 'Mackintosh's Chocolate Toffee De Luxe' where their original toffee was coated in delicious milk chocolate.

Now Mackintosh had branched out into the production of chocolate and chocolate-covered products they began to develop a new line of sweet treats that would become a global favourite. Now that the company had the chocolate expertise of the A. Caley company, development began in for a game-changing selection of toffees, chocolates and confectionary treats to be sold in a tin from Mackintosh. This new line was to be called 'Quality Street'. Harold Mackintosh himself was instrumental in the designs and plans for the new product line and sent explicit instructions of how the tins and sweets should look with detailed drawings and information set to his design team.

Secondly, from the artistic standpoint, a design that had the hallmark of quality written all over it — a design that is distinctive — a bright clean design that is in itself inviting. Thirdly, a container that will be useful in the home and this will be a much sought after biscuit or cake tin. The name Quality Street came from a play written by J. Barrie, who would later go on to write children's classic Peter Pan. The design and branding of Quality Street was meant to evoke feelings of nostalgia for old fashioned ways and sentimental romantic imagery.

These characters were loosely based on Phoebe Throssel and Valentine Brown from Barrie's original play, but were changeable and in historically incorrect costumes.